DViO, one of India’s renowned full-stack marketing and growth companies, has launched a new specialty vertical aimed at scaling companies committed to sustainability and net-zero goals to focus on e-mobility, sustainable fashion, and recycle-management industry.
Marking the launch of the same, the marketing and growth company has announced the marketing mandate win of Attero, one of India’s largest lithium-ion battery and e-waste recycling companies.
Having won Attero’s marketing mandate, DViO will develop and execute a comprehensive digital growth strategy for the brand, aiming to create awareness about the brand’s technology and how it contributes to one of the leading urban green metal miners, providing sustainable solutions for the world and the planet.
As per DViO, the company’s strategy will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for its recycled materials.
Commenting on the development, Sowmya Iyer, Founder & CEO, DViO, said, “We’re excited to partner with Attero in their sustainability and e-waste recycling mission.”
“At DViO, we believe digital innovation can drive positive change. Our comprehensive strategy will not only help Attero reach its objective but also set a new benchmark for sustainable industry practices. This collaboration is a significant step towards a greener future, and we’re proud to support Attero in becoming the world’s leading urban green metal miner. DViO’s entry into the carbon-conscious market reflects our commitment to partnering with sustainable businesses for long-term success,” she added.
Picking from here, Mayank Sinha, Head of Marketing and Selsmart (Direct to Consumer Business), Attero, also commented, “At Attero, our goal goes beyond business—it’s about pioneering a sustainable future. We champion the circular economy, ensuring resources are reused responsibly. Our commitment to EPR compliance sets industry standards, driving environmental stewardship. By enhancing our brand visibility through our strategic partnership with DViO, we aim to inspire others to join us in innovating, recycling, and leading the charge towards a greener tomorrow.”
