DriveX Mobility has appointed Vipin Yadav as Vice President and Head of Marketing. The Bengaluru-based company, which operates in the pre-owned two-wheeler space and is a subsidiary of TVS Motor Company.
Yadav has over 17 years of experience across consumer electronics and mobility brands. He most recently served as Marketing Director at Hisense India and also led brand initiatives for Toshiba TV. Before that, he spent over seven years in senior roles at OPPO India, where he played a key role in shaping the brand during a period of rapid growth.
At DriveX, he will lead brand strategy, go-to-market planning, digital engagement, and customer experience. His appointment comes as DriveX expands its footprint in refurbished mobility, with a vision to scale to 500 outlets by 2027.
“This is an incredible opportunity to shape the future of pre-owned two-wheelers,” said Yadav.
“We’re not just redefining the category, we’re building a brand anchored in innovation, trust, and putting customers first. My focus will be on driving impact through authentic, insight-led marketing that resonates deeply and delivers real value.”
Narain Karthikeyan, Founder and Director at DriveX, said,“We’re thrilled to have Vipin on board. He brings a sharp understanding of the Indian consumer and the ability to turn insights into strong brand actions. As we grow our footprint and continue to innovate, Vipin’s leadership will help us connect more deeply with our customers.”
