DriveX has announced the appointment of Devesh Taparia as Chief Executive Officer (CEO). The leadership move reflects DriveX’s focus on strengthening its technology-led operations, expanding its retail network, and improving the mobility experience for India’s evolving customer base.
A technology and mobility professional with a passion for motorcycles, Taparia has held leadership roles with Mahindra & Mahindra, Peugeot Motocycles, and TVS Motor Company. At TVS Motor, he led strategic initiatives across multiple markets, focusing on innovation and business transformation.
His experience in mobility trends and the two-wheeler sector, along with his approach to technology-driven growth, is expected to guide DriveX through its next phase of expansion. He will also help strengthen DriveX’s omnichannel ecosystem, including DriveX Direct, the company’s direct-to-customer model, and its expanding retail network across India.
Under Taparia’s leadership, DriveX plans to enhance its AI- and data-enabled operations, streamline the customer journey, and expand its network of refurbishment and retail centres. The company’s recent expansion efforts, including new stores in major cities and greater digital integration across its operations, aim to position DriveX more firmly within India’s growing pre-owned mobility market.
With this appointment, DriveX reiterates its focus on technology, customer experience, and operational efficiency as it works to build a trusted, technology-enabled pre-owned two-wheeler ecosystem.
Welcoming Taparia, Sharad Mohan Mishra, Director on the Board of DriveX, said, “We are delighted to have Devesh join DriveX at a defining moment in our growth journey. His deep understanding of mobility, technology, customer behaviour, and business transformation aligns perfectly with our mission to make DriveX the right choice for consumers through trust, transparency, and innovation. With his strategic vision, we’re ready to accelerate the next phase of growth.”
Speaking on his appointment, Devesh Taparia said, “DriveX represents the future of pre-owned mobility where intelligent technology, data-led insights, and customer trust converge. I’m excited to lead the brand as we scale our presence through initiatives like DriveX Direct and next-generation retail experiences, making DriveX the right choice for customers seeking accessible, high-quality, and affordable two-wheelers.”
