Curiousity before release
Before the trailer release of Ayushmann Khurana starrer “Dream Girl“, the movie’s marketing team started a chain reaction of what proved to be the quirkiest marketing campaign.
First came the question, ‘Who is Pooja?’. This was a campaign run on social before the trailer’s release. A call recording where we hear the voice of a girl name Pooja talking to famous celebs. This campaign got people curious about ‘Who is Pooja’ and what this is all about, therefore, creating a good build-up for the trailer.
https://twitter.com/kanjusssss/status/1160208799975628800
https://twitter.com/thatprachi/status/1160211646180052992
The ‘IVR Calls’
In response to the frenzy created just 2 hours after the release, the marketing team of Balaji along with Bookmyshow came up with an IVR calling number, where you can call and talk to Pooja.
BookMyShow officiated the IVR number and redirected the viewers to get a chance to call and speak to Pooja.
https://www.instagram.com/p/B1Ghj25lQ-C/
Marketing 👌 #DreamGirl pic.twitter.com/tialTVJofw
— కపిల్ (@kdsiddhant) September 11, 2019
Chat Sessions
Seeing the response the trailer had received, the makers started chat sessions where viewers could chat with “Pooja” aka Ayushmaan Khurana. Be it Instagram, Facebook or Telegram, people could join in the chat sessions at the set times.
https://www.instagram.com/p/B1_UvEaFeS0/
https://www.instagram.com/p/B2DvdpQl9-w/
https://www.instagram.com/p/B1aiqMpFDVz/
Introduction of chracters Introduction
Balaji Motion Pictures introduced the various characters from the movie very interestingly. ‘Pooja Ke Aashiq’ were all the social media giving us a glimpse into their roles.
https://www.instagram.com/p/B1tPy9tFFzW/
https://www.instagram.com/p/B1vcAUclW6_/
https://www.instagram.com/p/B1yPecSFqVM/
https://www.instagram.com/p/B10mDgDF1o3/
Songs Release
Even the songs of Dream Girl were released in a very creative way. Every song release is treated as a campaign in itself. TheSmallBigIdea built every song to create intrigue to the audience for the release of the song followed by the sustenance of the same.
https://www.instagram.com/p/B1HDKs1FgWT/
https://www.instagram.com/p/B1LKfWLlUJF/
The movie has been released and it will soon be known how much has the marketing team of ‘Dream Girl‘ truly succeeded in making an impact on Box Office.
