Marketing Mind was in attendance as a Media Partner at one of Asia’s most hotly anticipated marketing and branding conferences in Hong Kong, MarketingPulse. 40 marketing experts from nine countries attended this event for giving their thoughts on brand management, trending marketing techniques and technologies that are affecting the marketing industry. Success stories of brands using right marketing practices were also shared.
Our representatives got an opportunity to speak to Evan Greene, Chief Marketing Officer (CMO) of The Recording Academy (Grammy). One of the important questions we asked him was about the marketing trends that can make brands to grow faster. Evan said that marketplaces are moving very quickly and the trends are changing very fast. He emphasised on knowing what the followers and fans want to know about brands. He believes that relevant topics should be used while making a marketing strategy.
Evan shared his thoughts about what factors Grammy looks for while choosing a brand. He told that Grammy is a brand with prestige and integrity and is very careful while choosing a brand to align with. Ultimately, they want to work with brands that Grammy can help in terms of raising awareness, inspiring the audience and expanding the message to the fans. He added that we are very selective and choosy while picking a brand for marketing as they want to maintain the standard of the brand Grammys also.
His words are simply clearing the fact that one can not choose a client just for the sake of money but have a perfect alignment with the marketing strategies made by the team. Evan’s lessons are very precious and eye-opening for the modern-day marketers who get confused while choosing a brand.
Keep following us for getting more valuable knowledge from experts in this series of interviews and do let us know about your views on Evan’s thinking.
