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3 minutes read

Disney Star To Offer Indian Sign Language & Audio Descriptive Feed For ICC Men’s T20 WC 2024

Disney Star in association with India Signing Hands (ISH) has announced the availability of an Indian Sign Language (ISL) feed for the upcoming ICC Men’s T20 World Cup, starting June 2. The company will also support an audio descriptive feed, along with the ISL feed on Disney+ Hotstar and Star Sports Network.

| Published on May 16, 2024

Disney Star To Offer Indian Sign Language & Audio Descriptive Feed For ICC Men’s T20 WC 2024

On the occasion of Global Accessibility Awareness Day, Disney Star in association with India Signing Hands (ISH) has announced the availability of an Indian Sign Language (ISL) feed for the upcoming ICC Men’s T20 World Cup, starting June 2.

This will be applicable for 10 matches including the India matches, semi-finals and finals.

The company will also support an audio descriptive feed, along with the ISL feed on Disney+ Hotstar and Star Sports Network.

As per the company, this is the first time that the ICC Men’s T20 World Cup will be broadcast with sign language and descriptive commentary making cricket more immersive for its deaf, hard-of-hearing and visually impaired users. With this, Disney+ Hotstar has also become the first OTT platform to make ISL available for live cricket.

The ISL feed will provide a comprehensive update through the presence of a translator on the live stream. The audio descriptive feed will be accompanied by voice-over technology for specific pages, which can render text and images into a speech output, enabling visually impaired users to easily navigate through the Disney+ Hotstar app.

After introducing these features for the 2024 season of the Indian Premier League (IPL) on Star Sports Network, Disney Star will make it available for all the India matches along with the semi-finals and finals of the ICC Men’s T20 World Cup on both Disney+ Hotstar and Star Sports Network, giving its users the freedom to watch on either of the platforms, at the comfort of their homes or on-the-go, the company said.

Commenting on Disney Star’s initiative, Anurag Singh Thakur, Minister of Information and Broadcasting and Youth Affairs and Sports, Government of India, said, “I commend Star Sports and Disney+ Hotstar for introducing Indian Sign Language and Audio Descriptive commentary during the ICC Men’s T20 World Cup 2024. The Government of India is committed to creating an inclusive society and I strongly believe that this initiative will enhance the viewing experience for millions of differently-abled sports enthusiasts.”

To this, Sajith Sivanandan, Head, Disney+ Hotstar India added, “We are thrilled to embrace accessibility features making the ICC Men’s T20 World Cup available to more fans of the sport. This underscores our commitment to promote inclusivity and serve all users. With these enhancements, we aim to ensure that the excitement of cricket knows no bounds.”

Sanjog Gupta, Head – Sports, Disney Star said, “The descriptive and Indian sign language feeds on Star Sports during Tata IPL 2024 were met with an overwhelming response. Disney Star is extending this endeavour to make cricket fandom and experiences more inclusive by introducing, for the first time ever, these feeds on the ICC Men’s T20 World Cup. Our mission of serving sports fans is powered by such pioneering initiatives which seek to remove barriers of access and engagement for fans from all walks of life. The initiative also serves to present a more inclusive picture of India’s favourite sport and is of immense pride for the sporting fraternity.”

Alok Kejriwal, Founder and CEO, India Signing Hands (ISH News) added, “This feed has fostered the love of cricket into so many differently-abled individuals during IPL. With Disney Star continuing this initiative for the ICC Men’s T20 World Cup 2024 at a larger scale with both Star Sports Network and Disney+ Hotstar supporting this feed, I am confident that it will open doors to the exciting world of cricket to many more people from the Deaf and Visually Impaired communities. This collaboration is really close to my heart since it makes the sport truly accessible and inclusive.”

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