With the ICC Women’s T20 World Cup 2024 starting today, Disney Star has unveiled its sponsorship line-up, reflecting the growing enthusiasm and anticipation for the tournament.
Featuring an array of top brands from a host of industries such as automotive, technology, finance, and more, Disney Star has onboarded 14 sponsors across linear TV and Digital platforms.
The sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria and Skechers.
The matches will be broadcast exclusively on the Disney Star Network, and Disney+ Hotstar. The tournament begins on October 3, and 10 teams will compete in 23 matches over 17 thrilling days at two premier venues in the UAE, the Dubai International Stadium and the iconic Sharjah Cricket Stadium.
Cricket holds a special place in India, and the ICC Women’s T20 World Cup stands as a monumental event, uniting passionate fans and players in a grand celebration of the sport.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, stated, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact.”
“We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers,” he added.
