To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.
For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India.
Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.
Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:
Coca-Cola
Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including thirty-two SuperHeroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable.
Too Yumm!
Snacking brand Too Yumm! adds an extra kick to its ‘Bhoot Karare and Karare Munchy Masala’ range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.
NESTLÉ POLO
NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.
AXOR
Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs.
Titan
Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.
boAt
boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s storytelling with its technology.
Wrogn
Wrogn, endorsed by Virat Kohli, features quotes from the movie and standout designs inspired by Deadpool and Wolverine.
The Souled Store
The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials.
Apart from these brands, adidas, Bonkers Corner, Free Authority, 7‑Eleven, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM all have come up with custom collections that are available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.
Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).
Priya Nijhara, Director, Disney Consumer Products, India, said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”
