OTT platform Dish TV Watcho has entered into a strategic partnership with Cloud Walker’s Cloud TV OS to revolutionize smart TV entertainment in India and ensure a seamless viewing experience, offering effortless access to Watcho’s rich entertainment catalog across 200+ smart TV brands powered by Cloud TV OS.
As India’s smart TV streaming market continues to grow at a CAGR of 13.11%, affordability and convenience are driving rapid adoption of Smart TV and as part of this collaboration, Watcho’s diverse content library will be deeply integrated into Cloud TV OS, making it available across 200+ TV brands and reaching an expanding audience of over 18 million users across more than 6 million devices.
This partnership eliminates the hassle of multiple logins, allowing Watcho subscribers to sign in once on Cloud TV and start streaming instantly.
The platform enhances engagement with personalized recommendations and a ‘continue watching’ feature on the home screen. New users can also take advantage of Cloud TV Bundles, which provide exclusive deals on premium entertainment.
Consumers benefit significantly from Watcho’s bundled subscription model, which offers a cost-effective alternative to multiple OTT subscriptions. With a single Watcho subscription, users can access JioHotstar, SonyLIV, and ZEE5, unlocking a world of movies, web series, and live sports across multiple screens.
This strategic alliance marks a milestone for Dish, as it continues to expand beyond its own ecosystem, tapping into Cloud Walker’s extensive smart TV user base. With Cloud Walker serving over 10 million users, this collaboration positions Dish at the forefront of the evolving connected TV market, strengthening its presence among the right target audience.
By combining affordability, accessibility, and innovation, Watcho and Cloud Walker are set to reshape the smart TV experience in India, delivering high-quality content seamlessly to households nationwide.
Commenting on the development, Sukhpreet Singh, Chief Revenue Officer, Dish TV, said, “At Dish, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are not just expanding our reach—we are redefining how India consumes content, making premium entertainment more intuitive, affordable, and frictionless.”
To this, Abhijeet Rajpurohit, Co-Founder, COO, Cloud TV, added, “We’re thrilled to partner with DishTV Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200+ TV brands, over 12 million viewers can seamlessly access top OTT platforms—all through a single subscription.”
