Transforming into a national advertising award, the 42nd edition of The Advertising Club Madras’ MADDYS 2024 recognised Vermmillion Communications as Creative Agency of the Year, Digitally Inspired Media- Digital Agency of the Year, Amazon Seller Services- Media Agency/Client of the Year and Swiggy- Advertiser of the Year.
This year, the awards gala which was attended by over 700 industry professionals had received a record-breaking 1015 entries from over 10 states and participation from 116 agencies and clients with entries being judged by 27 International, National and regional jurors.
Marking the launch of MADDYS’ new tagline- “Celebrating the Ideas of India” and collectible pencils and T-shirts, the 42nd edition of MADDYS was sponsored by Dinamalar (Title sponsor), Star Vijay (Associate sponsor), BrandXChange (Media Category sponsor) and Two99 (Digital Category sponsor).
This time around, the entries for MADDYS 2024 were judged on three key parameters- originality, ideas and concepts, and relevance and scored from 1 to 10 points by a minimum of three jurors per category.
That being said, entries scoring above 8 points received Gold, those scoring between 6 to 7.9 received Silver, and entries scoring between 5 to 5.9 received Bronze.
For the 42nd edition of MADDYS, The Madras Advertising Club’s Jury shortlisted a total of 425 entries, resulting in 347 awards- 21 Gold, 112 Silver, and 215 Bronze awards.
Here is a list of all the winners:
Creative: Agency of the year
| Ranking | Agency/Client Name | Gold | Silver | Bronze | Total Points |
| 1 | Vermmillion Communications | 2 | 11 | 22 | 130 |
| 2 | Mind Your Language! | 5 | 6 | 12 | 121.25 |
| 3 | be positive 24 Communication Design | 2 | 15 | 47.5 | |
| 4 | Digitally Inspired Media | 2 | 2 | 5 | 42.5 |
| 5 | Mango post | 1 | 4 | 3 | 37.5 |
| 6 | Kadhai Films | 5 | 4 | 35 | |
| 7 | JERALD FILMS | 1 | 3 | 3 | 32.5 |
| 8 | Flibbr Consulting Services | 1 | 2 | 3 | 31.25 |
Digital: Agency of the year
| Ranking | Agency/Client Name | Gold | Silver | Bronze | Total Points |
| 1 | Digitally Inspired Media | 3 | 6 | 30 | |
| 2 | Stark Communications | 1 | 1 | 4 | 25 |
| 3 | Deepsense Digital Solutions | 3 | 3 | 22.5 | |
| 3 | The Sight | 1 | 1 | 3 | 22.5 |
| 3 | Zee Entertainment Enterprises | 1 | 1 | 3 | 22.5 |
| 4 | Mind Your Language! | 1 | 1 | 2 | 20 |
| 4 | The Hindu | 1 | 2 | 20 | |
| 5 | Vermmillion Communications | 2 | 2 | 15 |
Media: Agency/Client of the Year
| Ranking | Agency/Client Name | Gold | Silver | Bronze | Total Points |
| 1 | Amazon Seller Services | 4 | 3 | 27.5 | |
| 2 | Star India | 2 | 2 | 15 | |
| 3 | Epix Entertainment | 1 | 3 | 12.5 | |
| 3 | GROUP M MEDIA INDIA | 5 | 12.5 | ||
| 4 | CavinKare | 1 | 2 | 10 | |
| 4 | Evoke Media | 1 | 2 | 10 | |
| 4 | The Hindu | 1 | 2 | 10 | |
| 5 | Brand Avatar | 1 | 1 | 7.5 | |
| 5 | Digitally Inspired Media | 1 | 1 | 7.5 |
Advertiser of the Year
| Ranking | Client | Gold | Silver | Bronze | Total Points |
| 1 | Swiggy | 5 | 4 | 10 | 106.25 |
| 2 | Disney+ Hotstar | 1 | 4 | 8 | 50 |
| 2 | Ramraj | 1 | 5 | 6 | 50 |
| 3 | The Hindu | 2 | 4 | 3 | 47.5 |
| 4 | Shanthi Talkies | 1 | 5 | 3 | 46.25 |
| 5 | Nexon Paints | 1 | 3 | 8 | 45 |
| 6 | AMAZON PRIME VIDEO | 6 | 5 | 42.5 | |
| 7 | Zee Entertainment Enterprises – Zee Bangla | 1 | 1 | 8 | 38.75 |
| 8 | Star Vijay | 5 | 5 | 37.5 | |
| 9 | Kerala Tourism | 1 | 1 | 5 | 31.25 |
Commenting on the development, Balasubramanian S, President, The Advertising Club Madras, said, “This year’s MADDYS process has been nothing short of extraordinary. We received entries from over 10 states, with more than 116 agencies submitting a record-breaking 1015 entries. This is a significant increase from our previous best of 791 entries in 2019. These entries came from all corners of the country, showcasing the rich diversity and talent within our industry. From now on wards, we are proud to say Dinamalar MADDYS is a national advertising award not South India or Tamil advertising award.”
