Founded in 1929, Dharampal Satyapal Group (DS Group), a multi-business corporation and one of India’s leading FMCG conglomerates has completed its 95 years in the country and has grown into a successful business story, blending a remarkable history and legacy with visionary growth.
As part of the celebrations, DS Group has also launched a corporate film, directed and produced by The Titus Upputuru Company.
Featuring Bollywood actor ‘Rahul Khanna’, the film pays tribute to the enduring bond between the company and consumers, capturing the essence of the Group’s diverse product portfolio, which spans across segments like food and beverages, confectionery, mouth fresheners, hospitality, agri-business, luxury retail, etc.
The film opens with him walking along a long corridor, speaking directly to the camera, “Aapka aur hamara bahut hee lamba aur kareebi Rishta hai.”
Here is the link to the video:
In a series of beautifully crafted vignettes, the film presents various scenarios where DS Group’s products bring joy to people’s lives. For instance, a group of youngsters in a library, where a boy’s hidden Pulse candy sparks a playful commotion. A young man is seen cooking with Catch Garam Masala, sharing a tender moment with his mother via video call.
Celebratory moments include a classy wedding scene where a man enjoys Tulsi Royal Khajoor, and a playful serenade where a boy refreshes with Pass Pass after being teased by a girl. Other scenes feature a lady in a limousine enjoying Silver Pearls before helping a stranger, a young man savoring Ksheer ghee on a parantha after a gym session, and a woman waking up to a surprise gift of LuvIt Chocolates with a birthday message.
Rahul Khanna’s voice-over enriches each scene, highlighting the joy brought by the individual brands. The film concludes with Khanna reminding viewers, “Agli baar jab aap ko koi cheez pasand aajaye, toh aap use palat ke dekhiyega…Zaroor hamara naam dikh jaayega.”
“We are thrilled to celebrate DS Group‘s remarkable 95-year journey with this special film. Our unwavering commitment to quality and innovation has led to building a Group which is a house of brands today. This film is a heartfelt tribute to millions of loyal DS Group customers, reflecting countless shared moments and embodying our philosophy: Create What is Worth Creating,” said Rajiv Kumar, Vice Chairman, DS Group.
To this, The Titus Upputuru Company’s Founder and Chief Creative Officer- Upputuru, added, “Creating yet another corporate film this year was a heartfelt journey, as we captured the deep connections and cherished moments that DS Group’s products have fostered with consumers over the years. Each scene is a celebration of the joy, comfort, and nostalgia that these products bring into people’s lives. It is an honour to bring to life the story of a brand that has touched so many hearts and continues to innovate with unwavering dedication.”
