With Sokrati’s CEO Nilesh Gohil deciding to call it quits at Dentsu India to pursue new opportunities, Dentsu India has now elevated Abhirup Dutta to the role of CEO of Sokrati, in addition to his current role as CEO, Performance Practice.
In his newly expanded role at the agency, Dutta will continue reporting to Anita Kotwani, CEO- Media, South Asia, dentsu, whilst keeping his focus on expanding Sokrati’s footprint and reinforcing its industry leadership.
Known for his extensive expertise in performance marketing and analytics, he is now poised to lead Sokrati into its next growth phase by driving innovation and delivering optimal results for clients.
In addition to Dutta’s expanded role, Prajaktta Gosavi, Head- Performance Delivery Practice, dentsu India, has also been tasked with leading integrated solution delivery for the Performance Practice across Sokrati, iProspect, Carat, and dentsu X.
With over six years of experience at dentsu India, Prajaktta Gosavi has played a pivotal role in driving integrated client solutions across Media and Marketing Technology. She later led people and process integration for Sokrati, CXM, and Media, enabling the network’s new organizational design.
In her revised role, she will report to Bhasker Jaiswal, COO– Media, dentsu, and will work closely with the dentsu leadership to enhance operational excellence, streamline processes, and ensure seamless delivery for clients.
Together, the trio of Dutta, Gosavi and Jaiswal, will drive Sokrati and the Performance Practice towards continued success, ensuring impactful growth and client outcomes.
As per Dentsu India, these leadership changes align with dentsu’s global vision of ‘Innovating to Impact,’ and are designed to strengthen the company’s position as a leader in performance marketing.
Commenting on the development, Anita Kotwani, CEO – Media, South Asia, dentsu, said, “We sincerely thank Nilesh for his valuable contributions and leadership at Sokrati. We wish him the very best in his future endeavours.”
“Abhirup has consistently demonstrated exceptional leadership and has been instrumental in driving transformative growth in the performance practice in his previous stints. He has already begun creating an impact at Sokrati, driving innovative solutions that elevate our Performance Marketing 2.0 narrative through forward-thinking ideas and pioneering products with a first-mover advantage in the industry. We are equally excited about Prajaktta stepping into her new role. With her proven expertise in integrated client solutions and operational excellence, I am confident she will play a critical role in enhancing delivery and driving seamless collaboration across our performance marketing ecosystem,” she added.
To this, Dutta, CEO- Performance Practice and Sokrati, Dentsu India, added, “I’m excited to take on the role of CEO, Sokrati, and grateful to dentsu India for their trust. This is a pivotal time to accelerate the company’s vision by driving innovative Performance 2.0 solutions in digital marketing. Dentsu’s customer-centric approach perfectly aligns with my own, and I look forward to collaborating with industry-leading talent to propel Sokrati’s growth. With the algorithmic era upon us, we’re well-positioned to deliver exceptional client outcomes and build a meaningful, impactful future.”
