Japan-based Dentsu Group is considering the sale of its international operations. The advertising giant has reached out to financial firms, including rival advertising companies and investment groups, to assess market interest in acquiring its overseas assets.
If Dentsu proceeds with the move, the deal could be worth billions, though it would also signal the end of the group’s long-running global expansion drive.
According to media reports, a Dentsu spokesperson told Jiji Press that no final decision has been made yet and that the company is currently evaluating multiple options to enhance its corporate value.
The development comes just weeks after the company announced layoffs impacting 8% of its global workforce. The restructuring, disclosed on August 15, primarily affected corporate and back-office functions, with Dentsu stating that the move was intended to streamline operations without undermining growth potential or competitive advantage.
