JioStar has appointed Deepak Luthra as Revenue Head- Branded Content for Entertainment Vertical (TV + JioHotstar).
He announced the same on LinkedIn.
Previously he was associated with Viacom18 Media for over 15 years, between July 2009 and April 2025. He transitioned through various roles including- Manager- Ad Sales and Sponsorship- MTV; Senior Manager- Ad Sales and Sponsorship- MTV; Associate Director- Ad Sales and Sponsorship- MTV; Director- Branded Content, Ad Sales and Sponsorship- MTV; Associate VP- Branded Content, Ad Sales and Sponsorship- MTV; VP – Youth, Music and English Entertainment and Revenue Head- Branded Content – Viacom18 and JioCinema.
Before that, he worked with UTV for over two years. He joined the company in June 2007 as Assistant Manager and then he was elevated to Account Manager in April 2008.
In the past, he was associated with Times Network and India TV.
