Croma has appointed Amit Agarwal as CMO, a role he took up in August 2025. He will lead marketing for Private Label and ZipCare, driving growth across the company’s omni-channel business.
He announced this appointment via LinkedIn update.
Amit joins from multiple digital-first and D2C brands, where he served as Fractional CBO & Marketing Consultant from September 2024 to August 2025. Prior to that, he was EVP – Digital Ads at Viacom18 Media from January 2024 to July 2024. At Google, he held the roles of Director – Google Ads, Mid Market & SMBs from October 2020 to December 2023 and Head – Performance Marketing & YouTube, Large Customers from April 2018 to September 2020.
Before Google, Amit spent nearly a decade at Unilever, serving as Senior Global Marketing Director from January 2017 to March 2018, Global Marketing Director – Premium Laundry from March 2015 to January 2017, and Regional Business Director – Pureit China & South Asia from December 2011 to March 2015. He was Regional Marketing Manager – Tea South Asia from July 2008 to November 2011.
Earlier in his career, he worked at Jet Airways as Head of Global Marketing from March 2007 to June 2008, and at GSK Consumer Healthcare in multiple roles: Marketing Manager – Horlicks Innovations from May 2006 to February 2007, Brand Manager – Horlicks from January 2004 to April 2006, and Area Sales Manager from June 2001 to December 2003.
