Salman Khan has evolved as a brand over the years. His popularity has helped many brands to attract audience. There are millions of Salman Khan lovers across the world and he has the potential to impact the business of brands in so many ways. Things were going great but the recent decision from the court has changed the fortunes in a big way.
Brands which are getting most effected
The share prices of the brands associated with Salman have already started falling and the future seems to be worse. Being Human, Relaxo footwear, Emami, are among the names which are getting most affected. Salman Khan is not only an entertainer but he also helps several brands by investing money in them. The existence of such brands is also in danger after this decision.
The money associated with the brand Salman Khan right now
According to industry experts, a total amount of Rs 400-500 crore is riding on Salman’s shoulders and court’s decision can have huge negatives for the future plans that directors had with ‘Sallu Bhai’. Signs were showing that Salman’s brand image is getting down when Forbes released the 2017 list showing that his earnings have decreased from Rs 270.33 crore in 2016 to Rs 232.83 crore in 2017 at a time when other Bollywood celebrities are seeing a great growth.
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Effect on Bollywood
It is a big blow to the filmmaking industry in India as Salman Khan was helping Bollywood to achieve new heights in terms of profit making. Projects like Kick 2′, ‘Dabangg 3’ and ‘Bharat’ will no longer remain same without Salman Khan presence and currently, there is no idea that Salman Khan can come out soon from the whole thing. Along with this, the release of Race 3 will possibly see some delay due to the scenario. Even if it gets released on time, chances are that the business of this movie will be very less as compared to the revenue makers of this movie were expecting before.
A Lesson to be learned
This is a very interesting scenario which shows how much effect a single celebrity has on the business of brands and movies. It also teaches brands and movie makers should choose celebrities very carefully as this one decision can impact their image and profit.
