To promote coffee culture and provide a centre stage to Indian baristas globally, Costa Coffee, part of Coca-Cola Company, has come onboard as the Official Coffee Partner at Paris Olympic Games 2024.
As part of the same, the brand is setting up six kiosks and over 110 self-serve Pacto machines via which over 130 Costa Coffee team members from six countries will deliver hot and iced beverage experiences to fans and athletes at seven venues across Paris.
Falling in line with this, Costa Coffee has also introduced three exceptional Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar to ensure seamless operation of these sites and to host coffee masterclasses designed exclusively for the athletes and spectators.
Adding to the Olympics excitement, the company also announced that selected Costa Coffee’s team members will have the opportunity to become a torchbearer at the Olympic games.
Commenting on the development, Vinay Nair, General Manager- India and Emerging International, Costa Coffee at the Coca-Cola Company, commented, “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform, but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”