CoinDCX, one of India’s largest crypto exchanges, has entrusted its comprehensive digital brand and performance marketing mandate to PivotRoots, an integrated digital agency and now a part of Havas Media Network India.
This win follows a rigorous multi-agency pitch and will be managed by PivotRoots’ Mumbai office. In this new partnership, PivotRoots will spearhead CoinDCX’s efforts to grow the crypto category in India and build a robust brand presence while driving substantial user acquisition and retention.
As per the company, CoinDCX, aiming to become the go-to crypto trading platform globally, recently bolstered its international expansion with the acquisition of BitOasis, MENA’s leading virtual assets trading platform. With this partnership, CoinDCX is poised to enhance its brand visibility, expand its user base, and further elevate India’s position in the global cryptocurrency market.
Additionally, CoinDCX has teamed up with Gautam Gambhir for an integrated campaign, engaging and educating crypto-curious Indians through full-funnel marketing.
“CoinDCX is thrilled to collaborate with PivotRoots to drive growth across our key markets in India and the Middle East. We were deeply impressed by PivotRoots’ integrated approach and strategic expertise. We’re confident that this partnership will elevate our brand presence, foster stronger engagement with our audience, and unlock crypto adoption in India and the MENA region,” Prashant Verma, Chief Growth and Marketing Officer at CoinDCX, said.
Shibu Shivanandan, CEO of PivotRoots, also shared his enthusiasm for the partnership, “Despite regulatory challenges, India’s crypto market is thriving. With our proven expertise in data-driven digital strategy, we’re excited to join CoinDCX in their journey to make crypto accessible and mainstream in India and beyond. Our first campaign with CoinDCX marks an exciting beginning, where we’re focused on creating genuine connections with India’s crypto-curious audience. By leveraging strategic insights and creative touchpoints, we aim to position CoinDCX as the go-to platform in the evolving crypto landscape.”
