In the dynamic world of marketing, moment marketing has emerged as a game-changer in recent times. This strategy allows businesses to leverage timely and relevant topics to their advantage, making a significant impact on brand awareness, audience engagement, and ultimately, sales.
But you may wonder, what exactly is moment marketing, and how can it be harnessed effectively?
In this article, we will explore the incredible benefits of moment marketing, offering real-life examples and insightful case studies that companies can study and apply. Discover how this innovative approach can transform current events into opportunities and become an indispensable tool in your marketing arsenal.
So here are some of the best Moment Marketing ads. Take a look.
Best Moment Marketing Examples
1. TataCliq
In 2017, an iconic moment marketing campaign #WhateverCLiQsForYou from India’s indomitable brand celebrated Women’s Day in a remarkable way. The ad showcased women of diverse sizes and skin tones, delivering a powerful message of empowerment and freedom of choice in fashion.
2. Uber
During the Covid-19 lockdown in the US, a surprising move from Uber caught everyone’s attention. The brand thanked its users for not booking rides with a heartwarming ad that showcased empty streets and people staying at home. The message was clear – putting people’s health first by staying indoors was the most important thing during those challenging times.
3. Oreo
Oreo’s ‘Dunk in the Dark’ Super Bowl Tweet stands as a prime example of the incredible potential of moment marketing. When the power went out during the 2013 Super Bowl at the Mercedes-Benz Superdome, Oreo swiftly leveraged the situation by crafting an image with the caption “you can still dunk in the dark” and promptly shared it on Twitter.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— OREO Cookie (@Oreo) February 4, 2013
4. Amul
Amul’s moment marketing mastery began in 1966, with the iconic “Utterly Butterly Amul” campaign during the rise of horse racing’s popularity. Their beautifully-timed ads have evolved from print to TV and now dominate social media, showcasing unwavering quality and creativity. Amul’s success in moment marketing is a testament to their brilliant brand strategy.
The #Amul Journey:
1966 – AMUL'S TRADEMARK BUTTER TOPICALS.
The world's longest running ad campaign, the Butter Topicals began. Timely and witty, the campaign captured historic moments and many hearts. #75YearsofAmul pic.twitter.com/DXOwoeh449
— Amul.coop (@Amul_Coop) September 7, 2021
5. Bisleri
Bisleri seized a moment of truth during Chandrayaan-2’s launch with their impactful ad: “Har Space Mission Chandrayaan 2 Nahi, Har Pani Ki Bottle Bisleri Nahi.” This creative and relevant campaign hit the mark perfectly.
6. Fevicol
Fevicol’s moment marketing ads are a quirky and creative series that leave a lasting impression. From “na bottle hategi, na valuation ghategi” to other occasions, the brand brilliantly showcases its product capabilities. These iconic examples truly exemplify the power of moment marketing.
7. Netflix + Twitter = Moments Worth Remembering
When it comes to marketing strategies, Netflix is a never-ending treasure trove of brilliance. From riding on trends to creating its own moments, Netflix takes moment marketing to new heights. Embracing the challenge of spoilers in murder mysteries, the clever pun on the release of the Glass Onion movie proved how they stay ahead of the game. Netflix’s approach is simply a league of its own! 😄
Friends don't let friends tweet Glass Onion: A Knives Out Mystery spoilers pic.twitter.com/c47A4ivnbk
— Netflix (@netflix) December 23, 2022
8. Zomato
Zomato, a key player in India’s food delivery market, is known for its innovative marketing. Their moment marketing campaigns are inspiring. In 2021, they cleverly punned on Elon’s Tesla with Thepla, an Indian flatbread variant. After a sacking incident, they humorously apologized to Elon, showcasing their wit and creativity!
elon bhaiya mere muh se nikal gayiii 😭😭😭 https://t.co/7AixYzzbZp
— zomato (@zomato) October 28, 2022
Wrapping Up
Mastering moment marketing may present challenges, but it’s definitely within reach. With clever tactics, staying informed about current events, and tailoring campaigns to your audience, you can harness this strategy to forge strong connections and boost conversions.
Moreover, there’s a wealth of inspiration from successful brands and individuals who have excelled using this technique!
Tell us, what’s your favorite moment marketing campaign? Share in the comments below.
Also Read: Here’s How Brands Expressed Their Creativity On Twitter’s ‘X’ Logo Launch
