Aditya Birla Group’s Century Pulp and Paper, one of the major players in the domestic and export market for paper, board, tissue and pulp, has appointed Quotient Ventures’ Vector Brand Solutions as its new brand and communications agency on record (AOR).
Vector Brand Solutions is a Mumbai-based brand-first full funnel creative agency owned by Quotient Ventures.
Having started operations in 1984, Century is committed to being one of the leading creators of sustainable, bio-degradable and eco-friendly products that meet both quality and hygiene standards.
Commenting on the development, Mahuya Chaturvedi, Marketing and Consumer Product Head, Century Pulp and Paper, said, “We are thrilled to welcome Vector as our agency partners, as we enter the next phase of our growth journey. The Vector team brings a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of this category.”
Sharing his views on the mandate win, Hari Krishnan, Group Chief Business Officer, Quotient Ventures, added, “We are excited to partner Century Pulp and Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”
