CEF Group, one of the leaders in renewable energy and sustainable solutions, has expanded to the e-cycle market in an attempt to redefine urban mobility with eco-friendly alternatives and to provide a sustainable, cost-effective mode of transport tailored for everyday commuters, students, and blue-collar workers.
As part of the same, the company has launched a range of high-performance yet affordable e-cycles priced between Rs 20,000 and Rs 30,000, designed to bridge the gap in the market between low-cost cycles and premium e-bikes.
That being said, the company has also onboarded former cricketer Harbhajan Singh as its brand ambassador, underscoring CEF Group’s dedication to fostering trust and widespread appeal for its sustainable mobility solutions.
Known for his resilience, determination, and fitness ethos, the cricket legend embodies the values that CEF Group champions and hence his role as a brand ambassador will be focussed at amplifying the company’s efforts to inspire individuals across urban and rural markets to embrace eco-friendly transportation.
This venture aligns seamlessly with CEF Group’s commitment to fostering a cleaner environment and promoting sustainable practices by offering an efficient zero-emission alternative to conventional fuel-powered vehicles.
The company’s holistic approach combines affordability with cutting-edge features, ensuring accessibility without compromising on quality.
With this launch, CEF Group has also expressed its ambitious plans to further its reach in the electric mobility sector by expanding its footprint across 20 states in India through a combination of online platforms and local dealerships, the company is poised to make a significant impact in the evolving mobility landscape.
Commenting on the development, Maninder Singh Nayyar, Founder and CEO, CEF Group, said “At CEF Group, our commitment to sustainability drives every decision we make, and entering the e-cycle market is a natural extension of this mission. By offering affordable, high-quality e-cycles, we aim to make eco-friendly mobility accessible to a wider audience. With Harbhajan Singh as our brand ambassador, we are confident that his influence and passion for innovation will inspire people across the country to embrace a greener, healthier way of commuting.”
To this, Harbhajan Singh added, “I am excited to be part of CEF Group’s mission to make sustainable mobility accessible to everyone. The e-cycle range is an excellent step towards reducing environmental impact while encouraging active and healthy lifestyles. It’s an honor to represent a brand that prioritizes innovation and sustainability in such a meaningful way.”
