Piyuli Bhattacharjee has been elevated to the role of Regional Marketing Head at Cathay Pacific for the South Asia, Middle East, and Africa (SAMEA) region. In her expanded role, she continues overseeing marketing initiatives across these regions, including brand campaigns for passenger flights, cargo, lifestyle offerings, and corporate business.
She also leads the development of marketing strategies for the loyalty program and coordinates with sales and pricing teams to ensure region-specific campaign effectiveness.
Bhattacharjee has shared the announcement on her LinkedIn profile, highlighting her excitement for the new role at Cathay Pacific as a leading service brand.
Prior to this promotion, Bhattacharjee has accumulated extensive experience in marketing and brand management. She joined Cathay Pacific in September 2022 as Marketing Manager for the SAMEA region, a role she held until October 2025.
Before joining Cathay Pacific, she worked with Croma, Infiniti Retail, as Manager from April 2021 to September 2022, Associate from April 2020 to March 2021, and Senior Executive from April 2018 to March 2020. She also started her career as a Market Research Associate at Tata Consultancy Services from May 2017 to June 2017, focusing on customer insights and market research on Cloud ERP solutions.
