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UTI Pension Fund Entrusts BigTrunk Communications With Its Digital Mandate

Salt Brand Solutions Appoints Sagar Mahabaleshwarkar As Executive Director

Omnicom Media Group India Partners With LinkedIn To Train & Certify 100 Employees As Marketing Insiders

To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

Ritika Malhotra Reunites With FCB Group India; Joins FCB Interface As Head- Digital From Wondrlab

Customer-Led Interactions, Investment In 0 & 1P Data, AI Agents, Customer Retention & More To Take Centre Stage In 2025: CleverTap
Marketing

Emami Rebrands ‘Fair And Handsome’ To ‘Smart And Handsome’; Makes Kartik Aaryan Its New Ambassador

Honasa Consumer Appoints Amit Singh As Brand Lead For Brand Factory

POCO Ropes In Akshay Kumar As Its Brand Ambassador

Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

Ankit Goyle Joins Snap Inc As Head Of India Marketing

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

Comscore Appoints Former Samsung Ads’ Exec Jackelyn Keller As Its New Chief Marketing Officer
Media

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

Mona Jain Joins BrandPulse Global As Chief Growth Officer

IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

HBO & Cablevision Founder Charles Dolan Passes Away At 98
Business

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role

Getty Images & Shutterstock To Merge & Create A Premier Visual Content Company Valued $3.7 Billion

As Himanshu Chakrawarti Takes Up CEO Role At Acevector’s Stellaro Brands, Achint Setia Becomes Snapdeal’s New CEO

Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air
What’s Buzzing

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

Exploring The Metaverse: Opportunities For Brands In The Virtual World

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Home Category Movie Marketing

Movie Marketing

HBO Max’s Tweet Makes Netizens Share Their Internship Goof Up Stories

Marketing Strategies Of Vidya Balan’s ‘Sherni’ That Helped It Create A Buzz

Vidya Balan's newest release has come out with much acclaim. Sherni, which sees her playing the...

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