The Future Of Artificial Intelligence In Brand Strategy
Penned down by Swagat Sarangi, Co-Founder, Smytten and Smytten Pulse, this authored article delves into the...
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Google Takes A Bite From Apple With Its Decision To Abandon Third-Party Cookie Deprecation
In this guest post, Charles F Manning, CEO, Kochava, reacts to Google’s decision to ‘not’ eliminate...
Entrepreneurs’ Personal Branding: How To Stand Out In A Busy Market & Boost Your Business
In this authored piece, Sakshi Darpan, Founder, SackBerry, highlights the importance of Personal Branding for entrepreneurs....
Privacy First, Profit Later: How Contextual Advertising Wins In The Age Of Data Transparency
Imagine you're reading an article about the latest advancements in electric vehicles. As you scroll through,...
How Talented’s Creatives Cracked Open ‘A Good Hair Day’ At Cannes Young Lions Print Competition
Imagine you’ve just had a great meal. A bowl of perfectly al dente pasta, a glass...
How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season
Parle Snackers League Contest Helps Brand Gain Huge Visibility in IPL
A Cannes-Do Attitude: Rejuvenating Creativity At The 2024 Festival
From the moment I step onto the Pointe Croisette and approach the Palais des Festivals, a...
Pooja Manek’s Seven & A Half Lessons From Cannes Lions’ See It Be It Cohort 2024
I had never been to Cannes. I had never been to France. And I definitely had...
Brace For Impact: The Rise Of Automated Influencers In Brand Endorsements
The emergence of automated influencers, also known as virtual influencers, is reshaping how brands connect with...
The Fast-Growing Influencer Marketing Landscape In India
Influencer marketing today is a powerful complement to traditional advertising methods, which adds a layer of...
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