Learning Gen Z’s Shopping Habits & Their Obsession With Niche Influencers
Written by Rahat Khan, Co-Founder of Fame Keeda, this authored post delves into the evolving festive...
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The Know Hows Of Building A Strong Content-To-Commerce Strategy To Create Meaningful Connections With Audience
Penned down by Ramya Ramachandran, Founder and CEO, Whoppl, this authored post elaborates upon how the...
The Price Of Branded Content: Creating Value Beyond Traditional Advertising by 2025
Written by Ambika Sharma, Founder and Chief Strategist, Pulp Strategy, this authored post delves into the...
How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move
In this week’s authored article, Nishant Kedia, Chief Marketing Officer, Rebel Foods, elaborates on how short-lived...
Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot
In a conversation with Marketing Mind, Priyanka Salot, Co-Founder, The Sleep Company, reflected on her time...
Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
Penned down by Ashwin Shekhar, Co-Founder and CRO, AVOW, this authored article delves deep into why...
How Consumer Experience Fuels Brand Advocacy In Today’s Competitive Landscape
Penned down by Nitin Malhotra, Chief Marketing Officer, Livpure, this authored article highlights how brands build...
Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta
Jayatri Dasgupta, CMO of PayNearby, shared insights from her career journey, highlighting the importance of a...
The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty
Given that the festive season is currently underway in India and the marketing world is coming...
7 Ways In Which AI Is Redefining The Advertising Landscape
AI is redefining the advertising landscape by enhancing personalization, predictive analytics, automated content creation, and customer...
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