Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation
In the landscape of digital advertising, change is the only constant. As we stride into 2024,...
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Promoting Inclusivity & Holding Organizations Accountable Are Essential To Foster Fair & Respectful Work Environment: Keerthana Ramakrishnan
Having started her career as an Account Executive to helping establish a PR firm before switching...
Navigating The Social Media Landscape To Craft Winning Marketing Strategies
Today, we’re living in a digital age defined by social media– one where connections that are...
It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar
Coming from a non-tech or what we may call a non-engineering background as well and working...
Mastering Marketing Automation: The Triad of Relevance, Response, and ROI
Would it surprise you to learn that 91% of marketers state that marketing automation is a...
Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu
From her early days at Kantar IMRB as an Insights Director to her current role as...
User-Generated Content Is Back & It’s Got A New Sidekick– AI
UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s...
In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh
Having started her career with merchandising in May 1999, working with companies such as Piramyd Retail,...
Women Need To Push Harder To Carve Their Own Path Owing To Societal & Cultural Biases: Divya Aggarwal
For someone who entered the world of marketing owing to her keen interest in ‘Consumer Insights’...
Balance Sales & ROI With The ‘4 Es’: Discount Culture Has Us All In A Race To The Bottom
The dual forces of inflation and increased cost of living have cast a looming shadow over...
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