Unveiling The Power Play: IPL’s Boost For Brands Through Cricketing Legends
The Indian Premier League (IPL) is synonymous with star power, where cricketing icons and celebrities play...
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From Browsing to Buying: How Dynamic Product Ads Convert Window Shoppers into Customers
With the innovative use of dynamic product ads (DPAs), this transition from a mere browse to...
Why Startups Should Embrace Performance Marketing With Pay-Only-on-Leads Model
In the dynamic realm of business, startups are continually seeking innovative marketing strategies to acquire customers...
Embrace Challenges As Opportunities & Step Out Of Comfort Zone To Grow As Entrepreneur: Rithika Mohan Agnishwar
Embarking on the journey of "firsts" often means navigating through a maze of uncertainties and obstacles,...
Virtual Reality’s Potential to Enhance Narrative Creativity and Storytelling
Technology is constantly evolving, and new technologies are being developed to improve the quality of human...
Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation
In the landscape of digital advertising, change is the only constant. As we stride into 2024,...
Promoting Inclusivity & Holding Organizations Accountable Are Essential To Foster Fair & Respectful Work Environment: Keerthana Ramakrishnan
Having started her career as an Account Executive to helping establish a PR firm before switching...
Navigating The Social Media Landscape To Craft Winning Marketing Strategies
Today, we’re living in a digital age defined by social media– one where connections that are...
It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar
Coming from a non-tech or what we may call a non-engineering background as well and working...
Mastering Marketing Automation: The Triad of Relevance, Response, and ROI
Would it surprise you to learn that 91% of marketers state that marketing automation is a...
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