Pooja Manek’s Seven & A Half Lessons From Cannes Lions’ See It Be It Cohort 2024
I had never been to Cannes. I had never been to France. And I definitely had...
Guest Posts
Brace For Impact: The Rise Of Automated Influencers In Brand Endorsements
The emergence of automated influencers, also known as virtual influencers, is reshaping how brands connect with...
The Fast-Growing Influencer Marketing Landscape In India
Influencer marketing today is a powerful complement to traditional advertising methods, which adds a layer of...
The Sound Of Marketing: How Sonic Branding Is Helping Brands Establish Their Identities
Soundscapes have played a vital role in enhancing human experiences by accentuating our auditory senses in...
How to Engage Your Audience by Personalizing Content Marketing
In today's digital landscape, where consumers are bombarded with content from every direction, personalization has become...
Unveiling The Power Play: IPL’s Boost For Brands Through Cricketing Legends
The Indian Premier League (IPL) is synonymous with star power, where cricketing icons and celebrities play...
From Browsing to Buying: How Dynamic Product Ads Convert Window Shoppers into Customers
With the innovative use of dynamic product ads (DPAs), this transition from a mere browse to...
Why Startups Should Embrace Performance Marketing With Pay-Only-on-Leads Model
In the dynamic realm of business, startups are continually seeking innovative marketing strategies to acquire customers...
Virtual Reality’s Potential to Enhance Narrative Creativity and Storytelling
Technology is constantly evolving, and new technologies are being developed to improve the quality of human...
Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation
In the landscape of digital advertising, change is the only constant. As we stride into 2024,...
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