The Price Of Branded Content: Creating Value Beyond Traditional Advertising by 2025
Written by Ambika Sharma, Founder and Chief Strategist, Pulp Strategy, this authored post delves into the...
Guest Posts
How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move
In this week’s authored article, Nishant Kedia, Chief Marketing Officer, Rebel Foods, elaborates on how short-lived...
Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
Penned down by Ashwin Shekhar, Co-Founder and CRO, AVOW, this authored article delves deep into why...
How Consumer Experience Fuels Brand Advocacy In Today’s Competitive Landscape
Penned down by Nitin Malhotra, Chief Marketing Officer, Livpure, this authored article highlights how brands build...
The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty
Given that the festive season is currently underway in India and the marketing world is coming...
The Role Of IT Consulting In Digital Transformation Strategies
Penned down by Amarjeet Dangi, CEO and Founder of Clavrit Digital Solutions, this authored post throws...
Preparing Your Ad Agency For The AI Revolution
In times when almost every company is dabbling with some thing AI and the world is...
Voice Assistants And Chatbots: The New Frontier Of AI Advertising
In the second authored piece of this series, Sanjeev Jasani, Chief Operating Officer, Cheil SWA, ams...
AI And Customer Journey: From Awareness To Conversion
Penned down by Sanjeev Jasani, Chief Operating Officer, Cheil South West Asia (Cheil SWA), for Marketing...
The Role Of Micro-Influencers In India’s Marketing Ecosystem: A Balanced Perspective
Penned down by Saket Vaidya, Chief Executive Officer, Korra, this authored article emphasises on the role of micro-influencers...
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