Four Key Sectors To Use Predictive AI For Data-Led Growth Of The Businesses
Artificial Intelligence is a game changer across the globe and within that Predictive AI will become...
Guest Posts
How Can UX Help In Creating Inclusive Digital Experiences
Our lives are increasingly mediated by screens. From booking a doctor’s appointment to applying for a...
Is Brand Marketing Dead?
In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping...
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking...
Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart...
The Art Of Contextuality In Marketing
In a world where consumers are bombarded with thousands of marketing messages daily, standing out requires...
How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India
The advertising industry in India is undergoing a seismic shift, one that’s not driven solely by...
From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation
In an era where children are immersed in digital experiences and instant gratification, brands face a...
Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India
I am certain Gen Zs are by now sick of hearing about brands wanting to crack...
Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other
It’s a truth universally acknowledged that attention spans are shorter today than a viral Reel. Short-form...
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