Maximising ROI Across Google Ads, Meta Ads & Beyond
Maximising the need of ROI in digital advertising is no longer about how much you spend,...
Guest Posts
Is Personalisation The New Luxury During Festive Seasons?
Every year, as India enters its festive season, there’s a familiar rhythm - the sparkle of...
From Noise To Narrative: A Playbook For Festive Campaigns
In India, festivals have always been more than just dates on a calendar. They are moments...
Why Video & Micro-Celebrities Are The New Power Duo In Performance Marketing
Let’s face it: video isn’t just content anymore—it’s the language of the internet. The contemporary digital...
Influencer Marketing In India’s Festive Quarter: Trends Brands Can’t Ignore
India’s festive quarter is the ultimate proving ground for influencer marketing. It blends traditional celebrations with...
Why Only 13% Of India’s 45 Lakh Creators Earn & What It Means For Talent Agencies
By the end of 2024, India’s influencer industry grew at a staggering 32%, touching nearly 4...
Why Your Personal Brand Is Your Strongest Asset?
In today’s world, everything is a brand, from toothpaste and mattresses to countries and communities, even...
The Ring Revolution: Why Marketers Should Watch The Rise Of Health Wearables
The world of consumer technology is constantly evolving. They have changed how people think and live....
Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with...
Creators Wanted: YouTube’s 2025 Rules Reward Originality – And Big Money
The digital landscape is transforming rapidly, and YouTube stands at the forefront as a dynamic wealth-building...
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