Why Only 13% Of India’s 45 Lakh Creators Earn & What It Means For Talent Agencies
By the end of 2024, India’s influencer industry grew at a staggering 32%, touching nearly 4...
Guest Posts
Why Your Personal Brand Is Your Strongest Asset?
In today’s world, everything is a brand, from toothpaste and mattresses to countries and communities, even...
The Ring Revolution: Why Marketers Should Watch The Rise Of Health Wearables
The world of consumer technology is constantly evolving. They have changed how people think and live....
Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with...
Creators Wanted: YouTube’s 2025 Rules Reward Originality – And Big Money
The digital landscape is transforming rapidly, and YouTube stands at the forefront as a dynamic wealth-building...
Four Key Sectors To Use Predictive AI For Data-Led Growth Of The Businesses
Artificial Intelligence is a game changer across the globe and within that Predictive AI will become...
How Can UX Help In Creating Inclusive Digital Experiences
Our lives are increasingly mediated by screens. From booking a doctor’s appointment to applying for a...
Is Brand Marketing Dead?
In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping...
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking...
Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart...
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