How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns
In this authored post, Salim Ali, Chief Marketing Officer, Gupshup, delves into how Click-To-WhatsApp Ads have...
Guest Posts
From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising
Penned down by Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, this authored article discusses the seismic...
Building A Data Infrastructure: The Key To Thriving Online
Penned down by Chandan Bagwe, Founder and Director, C Com Digital, this authored article highlights how...
Exploring The Metaverse: Opportunities For Brands In The Virtual World
Penned down by Akash Manchanda, Co-Founder and Business Head, VUI Live, this authored article contradicts the...
Learning Gen Z’s Shopping Habits & Their Obsession With Niche Influencers
Written by Rahat Khan, Co-Founder of Fame Keeda, this authored post delves into the evolving festive...
The Know Hows Of Building A Strong Content-To-Commerce Strategy To Create Meaningful Connections With Audience
Penned down by Ramya Ramachandran, Founder and CEO, Whoppl, this authored post elaborates upon how the...
The Price Of Branded Content: Creating Value Beyond Traditional Advertising by 2025
Written by Ambika Sharma, Founder and Chief Strategist, Pulp Strategy, this authored post delves into the...
How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move
In this week’s authored article, Nishant Kedia, Chief Marketing Officer, Rebel Foods, elaborates on how short-lived...
Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
Penned down by Ashwin Shekhar, Co-Founder and CRO, AVOW, this authored article delves deep into why...
How Consumer Experience Fuels Brand Advocacy In Today’s Competitive Landscape
Penned down by Nitin Malhotra, Chief Marketing Officer, Livpure, this authored article highlights how brands build...
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