Ormax Consultants Revamps Ormax Cognito To Redefine Brand Naming For New Era
Ormax Consultants has announced the refresh of its specialist brand naming division, Ormax Cognito, to align...
Media
ShemarooMe Launches Industry-First ‘Split UI’ To Redefine OTT Personalisation
ShemarooMe has introduced its new ‘Split UI’ functionality, an industry-first innovation in India’s OTT landscape. The...
CloudTV Partners With Prasar Bharati’s WAVES OTT To Bring Indian Heritage & Entertainment To Smart TVs
CloudTV, India’s homegrown Smart TV operating system, has partnered with Prasar Bharati’s OTT platform, WAVES, to...
Warner Bros. Discovery Rejects Paramount Bid As Too Low
Warner Bros. Discovery has rejected an initial takeover bid from Paramount Global and Skydance Media, stating...
YouTube Onboards Nykaa & Purplle As New Merchant Partners In Shopping Affiliate Expansion
YouTube has announced the expansion of its YouTube Shopping Affiliate Program in India, adding Nykaa and...
85% Of Indian Viewers Find Creator Brand Collaborations Authentic, Fuelling YouTube’s Shopping Growth
The platform has scaled its YouTube Shopping Affiliate Program as shopping-related watch time in India has...
Suniel Shetty Moves High Court Against Misuse Of His Photos On Social Media
Bollywood actor Suniel Shetty has moved the Bombay High Court seeking protection of his personality rights...
Marketers Tighten Budgets But Double Down On ROI: Nielsen Says 54% Reduce Ad Spend Globally
The marketing industry has entered a new age of accountability. According to Nielsen’s ROI Report 2025,...
YouTube Launches Brand Pulse Report To Measure Full Brand Impact
YouTube has unveiled its Brand Pulse Report, a new tool designed to provide advertisers with a...
Zupee Introduces ‘Zupee Plus’ Membership For Ad-Free Gaming & Unlimited Micro-Drama Access
Zupee, India’s online gaming and entertainment company, has introduced Zupee Plus Membership, a premium subscription designed...
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