Positive Rural Sentiment, Aspiration-Driven Personalization, Absent Broad Generalisations & More To Influence Brand Strategy in 2025: Kantar
In its ‘India at Crossroads’ report wherein it forecasts some of the key trends which will...
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11 Indian Advertising & Marketing Fraternity Members Named In Spikes Asia 2025’s Jury Lineup
As the jury lineup for Spikes Asia 2025 is unveiled, 11 Indians- McCann Worldgroup India’s Ashish...
Omnicom Media Group Brings FUSE To India; To Be Led By Ex-Sporjo COO Jigar Rambhia
One of the leading ad networks- Omnicom Media Group has now brought its global sport and...
Algorithmically Enabled Ad Spend To Reach 59.5% Of Total Ad Spend In 2024 & 79.0% In 2027: Dentsu
In its latest Global Ad Spend Forecast, Dentsu has projected global advertising spend for 2024 to...
Event Marketers Must Utilise Data Effectively To Demonstrate ROI Amidst 2024 Budget Constraints: Prateek N. Kumar
According to Prateek N. Kumar, Founder, NeoNiche Integrated Solutions, there is a pressing need for event...
From Delhi-Based App Developer To Dubai-Based Siblings, ‘JioHotstar.com’ Domain Name Comes Home To Viacom18 Media
Initially bought by a Delhi-based app developer to fund his educational endeavours and then transferred to...
Nazara Technologies & Lysto Sign LOI To Launch L1 Blockchain For Digital Marketing & Growth Applications- The Growth Protocol
The Growth Protocol is a purpose-built L1 blockchain which has made its public debut at India...
Sam & Andy Secures Integrated Marketing Mandate Of Aroma Care
Headquartered in Mumbai, the ‘Revenue-Marketeer’ company- Sam & Andy has secured the integrated marketing mandate of...
GroupM & Indian Outdoor Advertising Association Unite To Form Dedicated Task-Force Committee For Advanced OOH Sustainability
In an attempt to drive sustainability with advanced practices in the Out Of Home advertising industry,...
Adobe Appoints Intuit’s Lara Hood Balazs As CMO & EVP- Global Marketing
After being associated with Intuit across several roles for about six years, Lara Hood Balazs has...
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