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December 5, 2024

As the jury lineup for Spikes Asia 2025 is unveiled, 11 Indians- McCann Worldgroup India’s Ashish...

Omnicom Media Group Brings FUSE To India; To Be Led By Ex-Sporjo COO Jigar Rambhiya

Omnicom Media Group Brings FUSE To India; To Be Led By Ex-Sporjo COO Jigar Rambhia

December 5, 2024

One of the leading ad networks- Omnicom Media Group has now brought its global sport and...

Algorithmically Enabled Ad Spend To Reach 59.5% Of Total Ad Spend In 2024 & 79.0% In 2027: Dentsu

In its latest Global Ad Spend Forecast, Dentsu has projected global advertising spend for 2024 to...

Event Marketers Must Utilise Data Effectively To Demonstrate ROI Amidst 2024 Budget Constraints: Prateek N. Kumar

According to Prateek N. Kumar, Founder, NeoNiche Integrated Solutions, there is a pressing need for event...

From Delhi-Based App Developer To Dubai-Based Siblings, ‘JioHotstar.com’ Domain Name Comes Home To Viacom18 Media

Initially bought by a Delhi-based app developer to fund his educational endeavours and then transferred to...

Nazara Technologies & Lysto Sign LOI To Launch L1 Blockchain For Digital Marketing & Growth Applications- The Growth Protocol

The Growth Protocol is a purpose-built L1 blockchain which has made its public debut at India...

Sam & Andy Secures Integrated Marketing Mandate Of Aroma Care

Headquartered in Mumbai, the ‘Revenue-Marketeer’ company- Sam & Andy has secured the integrated marketing mandate of...

GroupM & Indian Outdoor Advertising Association Unite To Form Dedicated Task-Force Committee For Advanced OOH Sustainability

In an attempt to drive sustainability with advanced practices in the Out Of Home advertising industry,...

Adobe Appoints Intuit’s Lara Hood Balazs As CMO & EVP- Global Marketing

After being associated with Intuit across several roles for about six years, Lara Hood Balazs has...

Nazara Technologies Expands Into Physical Gaming & Entertainment With 60% Stake In Funky Monkeys For Rs 43.7 Crores