Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart...
Guest Posts
The Art Of Contextuality In Marketing
In a world where consumers are bombarded with thousands of marketing messages daily, standing out requires...
How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India
The advertising industry in India is undergoing a seismic shift, one that’s not driven solely by...
From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation
In an era where children are immersed in digital experiences and instant gratification, brands face a...
Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India
I am certain Gen Zs are by now sick of hearing about brands wanting to crack...
Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other
It’s a truth universally acknowledged that attention spans are shorter today than a viral Reel. Short-form...
Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient
The world is reshuffling at an uncomfortable pace. Tariff surges, global supply chain shifts, and rising...
Why Visual Content Is Essential For Small Businesses In 2025
In an age where digital noise is at an all-time high, capturing customer attention has become...
How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights
In the fast-paced business environment, marketing teams are navigating a sea of data, yet many still...
The Role Of Generative AI In Predictive Customer Retention Strategies
Have you ever questioned why companies invest so heavily in keeping their customers happy? It costs...
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