Why Video & Micro-Celebrities Are The New Power Duo In Performance Marketing
Let’s face it: video isn’t just content anymore—it’s the language of the internet. The contemporary digital...
Guest Posts
Influencer Marketing In India’s Festive Quarter: Trends Brands Can’t Ignore
India’s festive quarter is the ultimate proving ground for influencer marketing. It blends traditional celebrations with...
Why Only 13% Of India’s 45 Lakh Creators Earn & What It Means For Talent Agencies
By the end of 2024, India’s influencer industry grew at a staggering 32%, touching nearly 4...
Why Your Personal Brand Is Your Strongest Asset?
In today’s world, everything is a brand, from toothpaste and mattresses to countries and communities, even...
The Ring Revolution: Why Marketers Should Watch The Rise Of Health Wearables
The world of consumer technology is constantly evolving. They have changed how people think and live....
Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with...
Creators Wanted: YouTube’s 2025 Rules Reward Originality – And Big Money
The digital landscape is transforming rapidly, and YouTube stands at the forefront as a dynamic wealth-building...
Four Key Sectors To Use Predictive AI For Data-Led Growth Of The Businesses
Artificial Intelligence is a game changer across the globe and within that Predictive AI will become...
How Can UX Help In Creating Inclusive Digital Experiences
Our lives are increasingly mediated by screens. From booking a doctor’s appointment to applying for a...
Is Brand Marketing Dead?
In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping...
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