Advertising

To transform the dubbed film industry to better suit the needs of native audiences at scale,...

Leo Burnett India Elevates Ayshwarya Sharma As Executive Creative Director- Innovation

Ayshwarya Sharma, who has been associated with Leo Burnett India, part of Publicis Groupe, for the...

Rediffusion Secures Creative & Media Mandate Of Billion Readers Initiative (BIRD)

Billion Readers Initiative- led by PlanetRead and in association with IIT Delhi, has entrusted Sandeep Goyal’s...

SW Network Secures Digital Mandate For Haier Appliances India

SW Network, an integrated advertising agency, has bagged the digital mandate for Haier Appliances India. This...

IAS Expands Quality Attention’s Ambit To Now Include Support For Mobile In-App Environments

After announcing the general availability of its Quality Attention measurement product to unify media quality and...

Bombay HC Imposes Rs 4 Cr Additional Cost On Patanjali For Breach Of Order In Trademark Infringement Case

The Bombay High Court has imposed costs of ₹4 crore against Patanjali Ayurved for purportedly violating...

Government May Soon Decide To Halt Surrogate Advertising For Alcobev Segment

Alcohol brands currently using glass tumblers, music CDs, or playing cards for subtle promotion may soon...

L-R Ogilvy India's Sukesh Nayak, Xtendr's Anurag Sachdeva, Seedtag's Milva Povo, Filmmaker Shakun Batra, NeuralGarage's Mandar Natekar and GroupM's Mukti Kumaran

Making Impossible Possible: How Being Brave Coupled With ‘Right’ Idea & Technology Makes ConTech Marketing Magical

by Shreya Negi

In a session titled ‘ConTech Marketing: Content gets a Tech Makeover’ at GroupM Brew, Ogilvy’s Sukesh...

MIB Seeks 2-Week Extension To Submit Affidavit On SDC In Supreme Court

The Ministry of Information (MIB) and Broadcasting has sought an additional two weeks from the Supreme...

Non-Sponsoring Brands To Be Served Legal Notices Over Manu Bhaker’s Victory Marketing