Algorithmically Enabled Ad Spend To Reach 59.5% Of Total Ad Spend In 2024 & 79.0% In 2027: Dentsu
In its latest Global Ad Spend Forecast, Dentsu has projected global advertising spend for 2024 to...
Advertising
Event Marketers Must Utilise Data Effectively To Demonstrate ROI Amidst 2024 Budget Constraints: Prateek N. Kumar
According to Prateek N. Kumar, Founder, NeoNiche Integrated Solutions, there is a pressing need for event...
Contrarian To Indian Edu-Vertising, Motley Comes Up With Hip-Hop-Inspired Jingle For ZEE Learn’s KIDZEE
In a refreshing first, One of India’s ‘young’ and ‘unboring’ creative agency- Motley, has redefined the...
Madison World’s Vinit Kumar Joins Deepak Sharma-Led The MediaLab As Chief Operating Officer
Hanging his boots at Madison World where he served the role of Vice President for over...
Glazer Games & Times OOH To Launch India’s First Carbon-Neutral Esports IP
In a bid to highlight the growing intersection between competitive gaming and environmental stewardship, Glazer Games...
Sam & Andy Secures Integrated Marketing Mandate Of Aroma Care
Headquartered in Mumbai, the ‘Revenue-Marketeer’ company- Sam & Andy has secured the integrated marketing mandate of...
GroupM & Indian Outdoor Advertising Association Unite To Form Dedicated Task-Force Committee For Advanced OOH Sustainability
In an attempt to drive sustainability with advanced practices in the Out Of Home advertising industry,...
Wavemaker Entrusted With Tata Consumer Products’ Media Mandate Once Again
Following a multi-agency pitch, Tata Consumer Products has once again entrusted one of India’s leading media...
AdLift Secures Digital Media Mandate Of Premium Sleep Solutions Brand- King Koil
One of India’s leading brands in premium sleep solutions- King Koil has appointed global digital marketing...
Leo Burnett’s Varun Kohli Joins Grey India As SVP Business- North
After being associated with one of Publicis Groupe’s leading creative agencies- Leo Burnett as Vice President...
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