IAA Leadership Awards 2024: Ogilvy Backbone & Ad Veteran Piyush Pandey Inducted Into Hall of Fame
In addition to Ogilvy's Piyush Pandey being inducted into IAA Hall of Fame at the 11th...
Advertising
Ascential To Acquire Marketing Effectiveness Global Benchmark- Effie & Make It Join LIONS Division
Known to be a global benchmark in Marketing Effectiveness- Effie is all set to be acquired...
YouTube’s CTV Views Quadruple In India While Shorts Hit Trillion Views: Neal Mohan
At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views...
Conversations Around Learning & Identifying AI-Generated Content Have Risen 629%: GIPSI
Ahead of the festive season 2024, Tonic Worldwide’s Research and Human Intelligence+Artificial Intelligence division has launched...
BEI Confluence Appoints Manish Bhatnagar As Director-Digital Services
BEI Confluence, an independent advertising agency in India, has named Manish Bhatnagar as Director of Digital...
Creativeland Asia Appoints Ex- S4Capital Country Head & Director Poran Malani As Group CEO
After being associated with Martin Sorrell-led S4Capital for over five-and-a-half years as Country Head and Director,...
Bombay Design Centre Reimagines Dehradun’s 70-Years-Old Sunrise Bakers’ Design & Tone Of Voice For New Generation
Having been entrusted with the responsibility of reimagining Dehradun’s infamous Sunrise Bakers for the new generation,...
YouTube Tests Picture-In-Picture Mid-Roll Ads For Live Streaming
YouTube is testing a new ad format for live streams: picture-in-picture (PiP) mid-roll ads. This format...
UI/UX Design Is The Most Pivotal Element For Any Digital Interface & Should Be Prioritized Over Engineering: LS Digital’s Santosh Shukla
In an exclusive interaction with Marketing Mind, Santosh Shukla, Co-Founder and CEO of UI/UX, LS Digital...
Alcobev Companies May Face Fines Up To Rs 50 Lakh As Govt Plans Stricter Curbs On Surrogate Ads
The Centre is set to impose stricter regulations on surrogate advertising and sponsored events conducted by...
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