Advertising

One of the UK’s leading events and academic publishers- Informa has agreed to acquire Ascential, the...

Iyer Premkumar Elevated To COO- GOZOOP HAWK At GOZOOP Group

After being associated with GOZOOP Group for more than a decade, and being a part of...

Rediffusion Launches Specialist Agency For New Age Startups- Konjo Led By Carol Goyal

In a bid to provide strategic thinking and brand support to new age startups and Indian...

Future Of Contextual Advertising Lies In Bringing More ‘Fluidity’, ‘Cross Category Knowledge’, ‘Creative Diversity’ & ‘Experimentation’: Experts

by Shreya Negi

Taking the centre stage at GroupM’s Brew 2024 at a panel discussion moderated by GroupM’s Priti...

On Prime Day 2024 Brands Increased Sponsored Ad Budgets Significantly, Doubling Or Tripling Spending: mFilterIt

mFilterIt, the Adtech platform, has released comprehensive insights into the promotional tactics employed during Amazon Prime...

LS Digital’s Social Panga Bags Balaji Wafers’ Digital Creative & Communication Mandates

Following a multi-agency pitch, Social Panga, part of LS Digital, has been entrusted with the digital...

Himanish Ashar Assumes Executive Creative Director- Innovation Role At Leo Burnett India

After being associated with Leo Burnett India for the past close to nine years and serving...

Mirum India’s Hareesh Tibrewala Joins Anhad Consultancy Services As CEO

Hareesh Tibrewala, who recently called it quits at Mirum India (part of WPP Network)- a company...

Microsoft GroupMe Partners With SW Network For India Debut With Campus Ambassador Program

Microsoft GroupMe, a popular college chat app of the US which has recently been launched in...

Rachna Panikker Joins Kommune As Chief Operating Officer