Advertising

In a bid to provide strategic thinking and brand support to new age startups and Indian...

Future Of Contextual Advertising Lies In Bringing More ‘Fluidity’, ‘Cross Category Knowledge’, ‘Creative Diversity’ & ‘Experimentation’: Experts

by Shreya Negi

Taking the centre stage at GroupM’s Brew 2024 at a panel discussion moderated by GroupM’s Priti...

On Prime Day 2024 Brands Increased Sponsored Ad Budgets Significantly, Doubling Or Tripling Spending: mFilterIt

mFilterIt, the Adtech platform, has released comprehensive insights into the promotional tactics employed during Amazon Prime...

LS Digital’s Social Panga Bags Balaji Wafers’ Digital Creative & Communication Mandates

Following a multi-agency pitch, Social Panga, part of LS Digital, has been entrusted with the digital...

Himanish Ashar Assumes Executive Creative Director- Innovation Role At Leo Burnett India

After being associated with Leo Burnett India for the past close to nine years and serving...

Mirum India’s Hareesh Tibrewala Joins Anhad Consultancy Services As CEO

Hareesh Tibrewala, who recently called it quits at Mirum India (part of WPP Network)- a company...

Microsoft GroupMe Partners With SW Network For India Debut With Campus Ambassador Program

Microsoft GroupMe, a popular college chat app of the US which has recently been launched in...

Rachna Panikker Joins Kommune As Chief Operating Officer

Rachna Panikker has joined Kommune as Chief Operating Officer (COO). Before this, she was associated with...

After Planning To Sunset Third-Party Cookies Time & Again, Google To Do Away With 3P Cookie Deprecation Itself

After multiple postponements and backtracking of Google on its plans for sunsetting third party cookies on...

Pallavi Patil Rejoins Madison Media As VP – Insights & Strategy