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Bollywood actress- Ananya Panday Launches ‘So Positive’ Podcast, a series aimed at navigating mental health in...

BFSI Sector Sees 14% Rise In TV Ad Volumes & 17% Boost In Digital Ad Impressions In H1 2024: TAM AdEx

BFSI sector's ad volumes on Print increased by 27% in during January-June 2024 compared to January-June...

Birla Opus Paints Onboards Rashmika Mandanna & Vicky Kaushal To Bring Modern Hues In ‘Naye Zamane Ka Naya Paint’ Campaign

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has onboarded actors- Rashmika Mandanna and...

IAS Tests 3P Content Block List Meta Optimisation Solution; Availability For Advertisers From Early 2025

One of the leading global media measurement and optimisation platforms- Integral Ad Science is currently testing...

Due To Lack Of Investment In Long Term Brand Strategy, World’s 100 Most Valuable Brands Missed Out On $3.5 Tn Value Since 2000: Interbrand

Coming up with its annual Best Global Brands Rankings since 2000, global brand consultancy- Interbrand, in...

Landor Carries Out Brand Transformation For Invengene; Defines It As ‘Growth Catalyst’ In Pharma Industry

Leading injectables brand Invengene has undergone a comprehensive brand transformation with a focus on precision, innovation,...

DDB Mudra Onboards Wunderman Thompson’s Priya Shivakumar As Creative Head-South

One of the leading creative agencies from Omnicom Advertising Group- DDB Mudra has appointed former Wunderman...

AI, Storytelling & Retail Media To Dominate Advertising In 2025: Dentsu

In its annual report titled ‘The Year of Impact’, Dentsu Media Trends Report, Dentsu has pointed...

The Womb Wins Creative Mandate For All Of Nilkamal’s Biz Verticals Without A Pitch

Unlike other agency-client mandate wins which often involve an exhausting and cumbersome pitch process, The Womb...

PUMA India Unleashes Gully Cricket Rivalry Infused With Friendly Banter Between Anushka Sharma & Virat Kohli