Advertising

82% of Indian GenZ consider Spotify the ultimate antidote to doom-scrolling, Spotify’s sixth annual Culture Next...

Zomato Live Banks On Punjabi Powerhouse Diljit Dosanjh & Stand-Up Comic Rahul Dua For Its First Campaign

Just when the sounds of ‘Punjabi Aa Gaye Oye’ roared in Delhi with the commencement of...

Shalimar Paints Comes Up With Co-Branded & In-Film Promotional Videos To Celebrate Joy Of Home Upgrades This Festive Season

As part of this festive season’s in-film promotions, Shalimar Paints has rolled out co-branded promotional videos...

Publicis Groupe Elevates Divyesh Gurlani To SVP & Business Head- APEX India

Publicis Groupe has elevated Divyesh Gurlani to Senior Vice President (SVP) and Business Head- APEX India....

McCann Worldgroup’s Mitali Srivastava Hough Moves On To Become Mentor/Founder At The Equal Agency

Bidding a farewell to McCann Worldgroup, Mitali Srivastava Hough, who served the role of SVP and...

Ogilvy’s Ketki Karandikar Joins Social Panga As Senior Creative Director- Mumbai

After being associated with Ogilvy as Senior Creative Director from January 2020 to September 2023 and...

FMCG’s TV Ad Volumes Down By 6% YoY In H1 2024: TAM AdEx

The ad volumes for the FMCG sector on radio medium increased by 1% during H1 2024...

FCB Interface Appoints Leo Burnett’s Noor Samra As Its New National Planning Director

After being associated with Leo Burnett for close to six years, Noor Samra has now joined...

Asian Federation Of Advertising Associations To Present Inaugural AFAA Brilliance Awards This October

October 24, 2024

The inaugural edition of Asian Federation of Advertising Associations’ AFAA Brilliance Awards is all set to...

To Strenghen Its B2B Play Whilst Focusing On Using Music As Branding Tool, Hoopr Launches Hoopr Brand Solutions