One of India’s leading whiskey makers- The Cartel Bros whose portfolio currently comprises brands like- The Glenwalk, Old Captain, SOCI, etc. has entered into the non-alcoholic beverage market with the launch of The Glenwalk Zero-Calorie Ginger Ale, underscoring the company’s commitment to innovation and health.
Sanjay Dutt, who has been associated with The Glenwalk since its inception in June 2023, announced the launch of the same.
Crafted with the finest natural ingredients and a unique blend of spices, The Glenwalk Zero-Calorie Ginger Ale, as per the brand, has been launched in a 250ml bottle pack and is currently available at all retail outlets in Mumbai and will also be made available on e-commerce platforms soon.
Expressing his excitement on the launch, Dutt said, “As someone who’s always believed in a healthy lifestyle, I’m thrilled to be a part of The Glenwalk journey. The Zero-Calorie Ginger Ale is a fantastic option for those who want to indulge in a refreshing drink without compromising on their health goals. It’s a perfect fit for every season.”
To this, Mokksh Sani, Founder, Living Liquidz and Co-founder, The Glenwalk, said, “We’re thrilled to introduce The Glenwalk range of non-alcoholic beverages, and what better way to kick things off than with a refreshing Ginger Ale? Perfect for those seeking a healthy and flavorful alternative, this zero-calorie drink is ideal for anyone watching their intake without compromising on taste.”
Talking about his journey with The Cartel Bros and The Glenwalk, Dutt added, “I’ve known Mokksh for years, and his passion for creating something extraordinary is infectious. When he first pitched the idea of The Glenwalk, I knew it was special. It wasn’t just about creating a product; it was about building a lifestyle.”
“Our country is evolving rapidly, and The Cartel Bros and The Glenwalk are right at the forefront of this transformation. With Mokksh’s strategic brilliance and our shared vision, we’re creating something truly special,” he continued.
Furthermore, Jitin Merani, Co-founder, The Cartel Bros commented, “With The Glenwalk, we’re entering a new chapter at Cartel Bros. This launch reflects our commitment to providing premium beverages that cater to a variety of lifestyles. The Glenwalk Zero-Calorie Ginger Ale embodies our core values of innovation, quality, and health-consciousness. We can’t wait to see how consumers embrace this refreshing addition to our portfolio.”
