India’s advertising industry had plenty to celebrate on Day 3 of Cannes Lions 2025, securing a Grand Prix along with 4 Gold, 2 Silver, and 7 Bronze Lions.
Day 3 of the Cannes Lions International Festival of Creativity saw the winners revealed of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social and Creator Lions.
FCB India’s ‘Lucky Yatra’ campaign for Indian Railways won a Grand Prix in PR Lions category, under Travel, Leisure, Retail, Restaurants and Fast-Food Chains sub-category.
The agency also won a Gold, under Local sub-category, and a Silver Lion, under Social Behaviour sub-category, for the ‘Lucky Yatra’ campaign. FCB India bagged its second Gold of the day in the Direct category under the Local Brand sub-category, once again for the same campaign.
Ogilvy bagged a Gold Lion in the Social and Influencer category, under the Use of Humour sub-category, for its witty ‘Erase Valentine’s Day’ campaign crafted for Mondelez’s Cadbury 5-Star Chocolate.
The campaign introduced a unique ‘time travel vessel’ designed to let people skip February 14 altogether. Conceptualised by the agency, the vessel cleverly played on the idea of manipulating time zones, offering consumers a chance to bypass the day of love entirely.
Ogilvy also secured a Bronze in the PR category under ‘Cultural Engagement’ for its ‘Box to Beds’ campaign created for Amazon India.
Launched during the Maha Kumbh, the initiative addressed the pressing need for rest and comfort among attendees by transforming Amazon’s iconic cardboard packaging boxes into portable, foldable beds. These beds were available for free of cost, ensuring accessibility for all and offering a few hours of comfortable sleep in the midst of the massive gathering.
The agency also won a Bronze Lion in the Media category under the Healthcare sub-category for its ‘Eye Test Menu’ campaign crafted for Titan Company.
Leo India bagged another Gold in the Creative Data category, under Creative Data Collection and Research sub-category, for its campaign ‘ACKO Tailor Test’ created for ACKO.
In a bid to stand out from the usual World Health Day ads, ACKO tapped into an unconventional insight- tailors’ routine practice of noting waist and hip measurements. These everyday measurements were cleverly repurposed as potential indicators of heart health, subtly encouraging people to consider getting their hearts checked.
Leo bagged its second award of the day with a Silver in the Media category for Cathay Pacific’s ‘TakeOff TakeOver’ campaign. BBH, part of the Publicis Groupe, secured its first win at the festival with a Bronze in the Social and Creator category for its campaign, ‘Bassi vs Men’s Facewash’ for Garnier.
Talented added to its tally with a Bronze in the Media category for the ‘Nature Shapes Britannia’ campaign for Britannia Industries. Dentsu Creative earned its first win of the festival, a Bronze in the Media category, for its ‘Garuda Rakshak’ campaign for DSP Mutual Fund.
Havas picked up two Bronze Lions for its campaign ‘Ink of Democracy’ created for The Times of India, recognised in both the Direct and Media categories.
Indian Agency Metal Tally After Day 3
|
Agency |
Grand Prix |
Gold |
Silver |
Bronze |
Total |
|
FCB India |
1 |
3 |
1 |
1 |
6 |
|
Ogilvy |
1 |
5 |
6 |
||
|
Leo |
1 |
1 |
2 |
||
|
BBH |
1 |
1 |
|||
|
Talented |
2 |
1 |
3 |
||
|
Havas |
1 |
2 |
3 |
||
|
Dentsu Creative |
1 |
1 |
|||
|
VML India |
1 |
1 |
|||
|
FCB Kinnect |
1 |
1 |
|||
|
Godrej Creative Lab |
1 |
1 |
|||
|
Lowe Lintas |
1 |
1 |
|||
|
Total |
26 |
