On Day 4 of the 72nd Cannes Lions International Festival of Creativity, FCB India secured three Gold Lions for its campaign ‘Lucky Yatra’ created for the Indian Railways.
The winners were announced for the following Lions: Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience and Activation, Innovation, Creative Commerce.
FCB India’s wins came across three categories: Brand Experience and Activation (Customer Acquisition and Retention), Creative Business Transformation (Targeting, Insights and Personalisation), and Creative Commerce (Customer Acquisition and Retention).
The ‘Lucky Yatra’ campaign cleverly turned train tickets into lottery tickets to discourage ticketless travel. By positioning ticket buying as a chance to win, the campaign tapped into India’s deep-rooted fascination with luck and lotteries.
By the close of Day 4, FCB India had secured a total of 9 Lions- comprising 1 Grand Prix, 6 Golds, 1 Silver, and 1 Bronze.
Ogilvy, Bangalore and Leo, Mumbai bagged a Bronze Lion each in the Brand Experience and Activation category.
Ogilvy, Bangalore won for the ‘Eye Test Menu’ campaign for Titan Company under the Brand-Owned Experiences sub-category, while Leo, Mumbai was recognised for ‘ACKO Tailor Test’ for ACKO in the Corporate Purpose and Social Responsibility sub-category.
The final set of winners across the Glass, Film, Sustainable Development Goals, and Titanium categories will be announced on Friday, June 20, 2025.
Indian Agency Metal Tally After Day 4
|
Agency |
Grand Prix |
Gold |
Silver |
Bronze |
Total |
|
FCB India |
1 |
6 |
1 |
1 |
9 |
|
Ogilvy |
1 |
6 |
7 |
||
|
Leo |
1 |
1 |
1 |
3 |
|
|
BBH |
1 |
1 |
|||
|
Talented |
2 |
1 |
3 |
||
|
Havas |
1 |
2 |
3 |
||
|
Dentsu Creative |
1 |
1 |
|||
|
VML India |
1 |
1 |
|||
|
FCB Kinnect |
1 |
1 |
|||
|
Godrej Creative Lab |
1 |
1 |
|||
|
Lowe Lintas |
1 |
1 |
|||
|
Total |
31 |
