BMW has introduced a new iteration of its famous roundel, giving the logo a more minimalist and vintage-inspired look. The updated badge has debuted on the newly launched iX3, becoming the brand’s latest visual signature across its upcoming Neue Klasse lineup.
The redesign has eliminated several chrome accents, including the ring that once separated the inner blue-and-white circle from the outer black border, as well as the bars dividing the blue and white quadrants. The ‘BMW’ font has appeared slimmer, with elongated loops in the ‘B,’ while the glossy finish of the old badge has been replaced by a matte surface.
BMW has also done away with the additional blue outer ring that was once reserved for its electrified cars, aligning the look of its electric and traditional models. While the differences on hoods and wheel caps have remained subtle, the new satin-finished steering wheel logo has been more striking, giving the roundel a printed, almost retro feel.
The redesign has marked a quiet but deliberate shift in BMW’s branding, bringing back a sense of restraint that harks back to the company’s first Neue Klasse models of the 1960s.
