Campus Activewear, a sports and athleisure footwear brand, has roped in Bollywood actor Vicky Kaushal as its new brand ambassador.
As per the company, this collaboration represents a union of Kaushal’s style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.
Kaushal mirrors the spirit of today’s youth, who are forging their own paths while staying true to their identity, values, and aspirations. His style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation, the company stated.
This collaboration between Kaushal’s style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.
Speaking on his appointment, Kaushal, said, “Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.”
Commenting on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear, said, “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Kaushal’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”
