When every second brand is chasing virality, the smart ones pause and listen. That’s what stood out this week.
Tata Salt brought back its iconic melody, not for nostalgia’s sake, but to talk about something deeper: iodine’s role in mental growth. Meanwhile, Himalaya BabyCare went back to the basics of trust, skipping drama for gentle realism. Crunchyroll didn’t shout either, it dubbed anime into Indian languages, gave fans what they’ve been asking for, and added a celebrity layer that didn’t feel forced.
And while most car ads go loud, Hyundai let Pankaj Tripathi just be Tripathi – and it worked. Maggi played with absurd visuals and made a serious point stick. No chest-thumping. Just insight, timing, and real audience understanding. Here are the seven standout campaigns of the week that truly captured attention and made an impact:
1. Maggi
Maggi’s campaign for World Environment Day, ‘Keep yellow wrappers in the blue bin’ used quirky, relatable visuals like shoes in a fridge and sunglasses in a microwave to show how things feel wrong when out of place – just like plastic waste. It pushes the simple idea of sorting waste right, without sounding preachy or boring. The message is clear: a small act like putting your yellow wrappers in the right bin can make a big difference for the planet.
2. Tata Salt
Tata Salt’s campaign taps into nostalgia with the iconic “Desh Ka Namak” jingle, brought back by Ogilvy. The jingle isn’t just a tune, it’s a memory, a connection to home and health. This campaign reminds us why iodine is important for growing brains, mixing emotion with essential info in a way only Tata Salt can.
3. Hyundai Motor India
Hyundai rolled out the “Listen to your Dil or the Deals” campaign featuring Pankaj Tripathi, focusing on the EXTER’s value-packed features.
The campaign used a friendly neighborhood setting to connect emotionally while highlighting product benefits. It was released across TV, print, digital, and radio in seven regional languages Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu to reach a wide audience
4. Crunchyroll
Dubbing’s never been this fun. Crunchyroll’s ‘Anime Dubs in Indian Languages’ campaign starring Rashmika Mandanna and Tiger Shroff cleverly made anime more accessible for Indian audiences.
By localising dubs in multiple languages, they not only expand reach but also add a fun cultural twist. The campaign uses star power and humor to break the stereotype that anime is niche or only for hardcore fans – it’s for everyone now.
5. Himalaya BabyCare
Himalaya BabyCare’s campaign focuses on the pure trust between moms and babies. The storytelling is straightforward, showing real emotions and moments that resonate deeply with parents. The campaign highlighted the reliability of Himalaya’s products without overselling – it’s more about bonding and care than flashy claims, making it feel honest and heartfelt.
6. Spotify
Spotify’s new campaign taps into the everyday chaos of Indian commutes, and turns it into music. The ads rolled out in Hindi, Tamil, Telugu, and Malayalam, each showcasing a familiar travel scene, from rickshaws to metros, where the smallest sound can spark a tune. The line “Toh aaj raaste mein kya suna?” drives home the idea that music can transform even the noisiest journey into a mood-lifting moment.
7. Samsung
On World Environment Day, Samsung and Cheil India used a digital comic film to spotlight India’s growing e-waste problem. The quirky video imagined a world where forgotten appliances, from dusty toasters to ignored radios, come to life, voicing their frustration about being discarded and ignored. It’s funny, sharp, and gets the point across: recycle your electronics, don’t let them rot in silence.
