Brand wars are not a new thing to the marketing world. Companies use different strategies to make customers feel that their product or service is superior to their competitors. Gone are the days when only banner ads were used by brands to troll each other.
Social media is the latest space where brand wars are mostly seen and Twitter is the most active space among others. Looks fast-food chains don’t have any chill as they are leaving no chance to hit each other. For the latest troll situation, Burger King went at Kanye West on Twitter after the rapper shared his love for competitor chain McDonald’s on Twitter over the weekend.
McDonald’s is my favorite restaurant
— ye (@kanyewest) November 4, 2018
The tweet got a lot of attention, with over 250,000 likes and sparking debates about the pros and cons of the popular fast food chain.
McDonalds social media manager rn like pic.twitter.com/N8sfIO6jrB
— Matt Pulver (@mattpulver) November 5, 2018
Don’t Let Kanye Tweets Distract You
“GOIN CRAZY” Out Nowpic.twitter.com/A63RQdN4LS— ????NappySaiyan???? (@Beasti_) November 5, 2018
Nah I bet his shit be cooked like the commercials he eating that high class McDonald’s ????????
— Krich???????? (@KingKrich) November 5, 2018
you got all that money and you’re wasting it on a dollar menu
— gianna ⧖ (@itsgianna89) November 5, 2018
But none of the responses were quite as savage as this, from rival chain Burger King.
In a sassy response about Kanye’s love with its rival, Burger King wrote on its US-based Twitter account: ‘Explains a lot.’
Explains a lot https://t.co/CalmlcD3eu
— Burger King UK (@BurgerKingUK) November 5, 2018
Following this, they continued trolling McD and West with tweets:
eyes still closed I guess https://t.co/Z8pzojmDgb
— Burger King (@BurgerKing) November 4, 2018
If we knew this was going to blow up we would have made a soundcloud..
— Burger King UK (@BurgerKingUK) November 5, 2018
Kanye has not kept his obsession for McDonald’s a secret as he has previously admitted that the chain was his favorite brand. In 2016, he wrote a poem to McDonald’s as part of Frank Ocean’s album entitled Blonde.
The poem had the feelings of rapper towards the fast-food chain and what the food items could be up to without customers knowing and now he is expressing his love for McDonald’s through Twitter.
