Following a multi-agency pitch, Buffalo Soldiers has won the creative, digital and mainline mandate of Gulshan Group, the Delhi-NCR based luxury real estate group.
The account will be serviced out of the agency’s Delhi-NCR headquarters.
This development comes at a time when Gulshan group is expanding Gulshan Dynasty, the flagship luxury living brand of the company, from Noida to Moradabad.
As part of the account win, Buffalo Soldiers will play a crucial role in this transition, spearheading Gulshan Group’s branding and advertising initiatives, ensuring a seamless and impactful transition in the marketplace.
That being said, the agency’s mandate includes a comprehensive suite of services, from creative conceptualization to digital strategy, aiming to redefine Gulshan Group’s brand image in alignment with their new ultra-luxury ethos and bringing in a fresh yet warm approach to real estate marketing.
With this alliance in place, Gulshan Group known for its ‘elegance’ and ‘style’ looks forward to revitalize its brand image, leveraging Buffalo Soldiers’ expertise to create compelling and engaging narratives that resonate with modern consumers.
Furthermore, Gulshan Group which is embarking on a significant repositioning in the real estate market will also be focusing exclusively on ultra-luxury real estate projects, setting new benchmarks in opulence and innovation.
Commenting on the development, Yukti Nagpal, director, Gulshan Group, said, “Our partnership with Buffalo Soldiers is more than a business move. It’s a fusion of our rich heritage in creating exquisite living spaces with their fresh and vibrant digital expertise. Together, we’re crafting narratives that resonate with both our legacy clients and a new generation of homeowners- from Noida to Moradabad.”
“We see our residential projects as canvases for beautiful living experiences. Buffalo Soldiers’ innovative spirit and creative prowess are exactly what we need to paint a picture of modern, exquisite living,” she added.
To this, Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers, added, “Working with Gulshan Group challenges us to think differently. We’re combining our digital storytelling prowess with their unparalleled expertise in real estate to create a unique brand experience that’s contemporary yet timeless.”
“Gulshan Group’s commitment to creating beautiful living spaces is inspiring. We’re excited to add our creative flair to their already impressive narrative,” he said.
Adding to this, Arnab Kundu, Co-Founder and Head of Delivery, Buffalo Soldiers, also mentioned, “Gulshan Group’s commitment to luxury and excellence resonates with our ethos of delivering new-age creative solutions. We are thrilled to help them navigate this exciting new chapter.”
